The Hospitality and Hotel Management graduate from Universidad de Las Américas is a skilled professional with a comprehensive education and a strong focus on the efficient creation and management of service companies. He has an international vision of the hospitality industry, a focus on business sustainability and profitability, and the analytical skills necessary to resolve serious service incidents rapidly and accurately.
Graduates are capable of managing tangible and intangible resources, as well as the human talent of a hospitality company. They are equipped with the necessary skills to design business plans that identify and analyze entrepreneurial opportunities and integrate global market trends into the national context. Graduates will be able to understand protocols for planning, valuing, and maintaining these types of businesses. They participate in and contribute to work teams, presenting proposals that generate added value and quality management to improve the company´s competitiveness and positioning. In addition, they will advocate for incorporating new communication and information technologies into marketing, sales, and communication processes in hospitality, as well as managing indicators that produce crucial information for decision-making.
Graduates are expected to work professionally and ethically in the hospitality industry, acting as catalysts of change for Ecuador's service culture by upholding ethical principles and protecting the environment in all their actions.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2021-2022 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.