Graduates of the Master’s Program in Neuromarketing at Universidad de Las Américas are highly qualified, competent, and enterprising professionals with an international-global vision. Graduates are capable of applying neuromarketing principles in commercial contexts to understand, analyze, and design marketing strategies that provide competitive advantages.
Furthermore, graduates apply theories and principles of neuromarketing to research and analyze consumer behavior, supporting informed decision-making. Graduates design market research studies using advanced neuromarketing techniques and tools to gather key consumer insights. In addition, graduates develop effective marketing strategies based on an understanding of consumer behavior patterns. Graduates also evaluate the effectiveness of marketing decisions in relation to organizational objectives.
Ultimately, graduates are expected to lead multidisciplinary teams in national and international contexts, acting with ethics, creativity, proactiveness, innovation, and responsibility. Graduates uphold the current legal framework and are committed to contributing to the advancement of society.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about graduation rates and graduation rates disaggregated by gender calculated through the 2021–2022 academic year, based on cohorts of new, first-time students, regardless of enrollment in the program's daytime or evening instructional delivery (if applicable).
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.