Graduates of the Master’s Program in Marketing-Digital Strategies at Universidad de Las Américas are globally oriented, well-rounded professionals focused on achieving shared objectives. Graduates master the concepts, methodologies, and techniques necessary to conduct electronic business by leveraging social media marketing tools, digital advertising, and web applications, aligning their work with the strategic development and economic activities of the organization.
Furthermore, graduates analyze consumption trends, relevant market segments, and digital business opportunities using data analysis tools and techniques. Graduates develop communication strategies, client acquisition actions, and brand positioning efforts aligned with user experience and mobile marketing trends. In addition, graduates design strategic roadmaps and formulate digital marketing plans that reflect the company’s value proposition, objectives, the operational context, and brand positioning requirements. Graduates also establish marketing plans, market segmentation strategies, and dynamic pricing models in digital environments.
Ultimately, graduates are expected to ground their professional practice in ethical values, critical thinking, respect for diverse opinions and cultures, and reflective awareness of their role as digital strategy managers. Graduates lead with responsibility and integrity, acting as engaged citizens who understand the impact of their work within broader social and organizational contexts.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about graduation rates and graduation rates disaggregated by gender calculated through the 2021–2022 academic year, based on cohorts of new, first-time students, regardless of enrollment in the program's daytime or evening instructional delivery (if applicable).
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.