Graduates of the Master’s Program in Marketing-Branding at Universidad de Las Américas are globally minded, enterprising professionals focused on achieving business objectives and ensuring customer satisfaction. Graduates are equipped to manage brands in competitive environments, understand market dynamics and consumer needs, and design marketing strategies and plans in creative and innovative ways that contribute to the well-being of society.
Furthermore, graduates analyze consumer trends, relevant market segments, and local and international business opportunities using data analysis tools and techniques. Graduates develop brand positioning and repositioning strategies by integrating marketing tools and techniques. Graduates also formulate marketing plans that reflect the company’s value proposition, strategic goals, operating context, and brand positioning requirements.
In addition, graduates create strategic brand-building roadmaps for local, regional, or global brands within public or private sector organizations.
Ultimately, graduates are expected to ground their professional practice in ethical values, critical thinking, respect for diverse opinions and cultures, and thoughtful reflection on the implications of their role as brand managers. Graduates act as responsible leaders and citizens, fully aware of the context in which they operate.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about graduation rates and graduation rates disaggregated by gender calculated through the 2021–2022 academic year, based on cohorts of new, first-time students, regardless of enrollment in the program's daytime or evening instructional delivery (if applicable).
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.