The graduate of the master’s degree in Communication, with a concentration in Social Media Management, is a professional with solid skills in project conception, strategy design, digital communication, and social media campaign management.
The graduate leads multidisciplinary work teams and develops digital communication processes with a global vision. Manages campaigns using social media networks that respond to the organizations’ specifics. Develops strategies integrating digital marketing knowledge and content development. The graduate applies the latest techniques and approaches in digital networks and social media. In addition, they design entrepreneurial projects on social networks and research projects applied to digital communication.
It is well understood among graduates that the generation of employment through social media projects calls for socially responsible leadership and behavior, as such, graduates of the master’s degree in Communication, with a concentration in Social Media Management, are expected to behave ethically, honestly, and respectfully when exercising their profession. The graduate is expected to help position organizations at highly competitive levels, as demanded both locally and internationally.
Program enrollment: Program headcount totals the number of students enrolled yearly.
Graduation rate: is calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.