At UDLA, the graduate of the Master in Corporate and Institutional Communication program is a professional with an integral formation who applies knowledge, skills, and abilities to understand and solve contemporary organizational problems though the integration of multidisciplinary methods.
The graduate will be able to critically analyze and evaluate corporate and institutional communication processes, with a broad conceptual understanding of strategic planning as well as the effective use of Information and Communication Technologies (ICT) in the field of communication direction at a local, national, regional and global level. Likewise, the graduate will master methodologies and tools for the design and implementation of strategic communication plans along with skills for crisis management and prevention. It is expected that graduates will make a commitment to continuous learning and community support, exercising effective leadership and governance in corporate and institutional communication processes, with a deep sense of strategy, professional ethics and social responsibility
Program enrollment: Program headcount totals the number of students enrolled yearly.
Graduation rate: is calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.