The graduate of the master’s degree in Political Communication from Universidad de Las Américas is a professional with a strategic vision to incorporate the various elements of political communication to initiatives that are at the service of democracy. The graduate has a critical spirit to investigate social issues to build communication projects related to national and international politics.
The master’s degree in Political Communication identifies and analyzes in depth the diverse communicative factors that are part of the campaigns and the political processes in the in society. They design communication strategies to be part of such processes, such as electoral campaigns, political initiatives and programs, public policies, actions of social groups or civil society actors, among others. They apply quantitative and qualitative tools and methodologies to measure the results of communication strategies.
They design and develop political communication campaigns based on the analysis of a given social context.
The Master in Political Communication is expected to lead communication projects in the field of politics, analyzing international models and relating them to the political environment in order to strengthen the democratic system. Likewise, it is expected that the professional in Political Communication acts based on ethical values, respect for the differences of their multicultural environment and honesty in the development of the work and functions that are in their charge, with deep social conscience.
Program enrollment: Program headcount totals the number of students enrolled yearly.
Graduation rate: is calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.