Graduates of the Master’s Program in Political Communication at Universidad de Las Américas are strategic professionals capable of integrating diverse elements of political communication into initiatives that strengthen democratic systems. Graduates approach social issues with a critical mindset, developing communication projects related to national and international politics.
Furthermore, graduates identify and critically analyze the various communication elements involved in political campaigns and broader political processes in society. Graduates design communication strategies to participate in these processes, including electoral campaigns, political programs and initiatives, public policies, and actions promoted by social groups or civil society actors. Graduates apply both quantitative and qualitative tools and methodologies to evaluate the outcomes of communication strategies. In addition, graduates design and implement political communication campaigns based on the analysis of specific social contexts.
Ultimately, graduates are expected to lead communication projects in the political arena, drawing on international models and adapting them to the national context to strengthen democratic development. Graduates uphold ethical values, demonstrate respect for multicultural diversity, and act with honesty and strong social awareness in all professional responsibilities entrusted to them.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about graduation rates and graduation rates disaggregated by gender calculated through the 2021–2022 academic year, based on cohorts of new, first-time students, regardless of enrollment in the program's daytime or evening instructional delivery (if applicable).
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.
Note: Multiple descriptions per PLO code reflect updates over time. All versions are shown to support historical and comparative analysis.