Graduates of the Marketing program at Universidad de Las Américas are competent and entrepreneurial professionals prepared to lead marketing departments and achieve organizational objectives, thereby contributing to societal development. With a clear understanding of their role within an organization, graduates create value and build lasting customer relationships through strategic marketing processes.
Furthermore, graduates identify opportunities and threats within organizations by analyzing the business environment and conducting market research using appropriate tools. Additionally, graduates develop marketing strategies by effectively selecting target customers, defining positioning, and establishing key product differentiators. Graduates design and implement marketing programs tailored to target markets to ensure alignment with organizational goals.
Finally, upon completing the program, graduates are expected to uphold excellence, ethical values, and a commitment to continuous learning throughout their careers while actively promoting social responsibility principles.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.