Graduates of the Corporate Communication program at Universidad de Las Américas are creative professionals with a global vision, capable of structuring organizational communication policies by aligning institutional objectives with the needs of diverse audiences while critically understanding the complexities of the communication landscape.
Furthermore, graduates manage organizational intangibles by designing and implementing integrated corporate communication and public relations projects. Additionally, graduates conceptualize and strategically develop an organization's narrative across traditional and digital media, ensuring alignment with the broader context and supporting institutional objectives. Graduates provide comprehensive communication consulting to organizations, guiding them in addressing communication challenges. Graduates also critically apply communication theories and principles from social sciences to enhance organizational communication strategies and strengthen stakeholder relationships. Graduates develop communication alternatives based on research, methodologies, and appropriate media, ensuring effective engagement with audiences in various contexts.
Finally, graduates are expected to be ethical, proactive, and reflective professionals, demonstrating critical, analytical, and collaborative thinking. Graduates maintain a commitment to lifelong learning, excellence, and community service.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.