The Digital Business graduate from Universidad de Las Américas is a competent professional with an entrepreneurial spirit and a multidisciplinary vision in the field of digital economy. The graduate has a solid business background used to identify business opportunities locally and internationally and develop them with a strong technological component through the use of new technologies for the production and marketing of goods or services.
Graduates from the Digital Business program are able to define business models and innovative strategies, based on digital tools that they themselves conceptualizes. They plan operations to optimize processes in any area of the company, linking their proposals to their knowledge of software, databases, information systems, computer networks and web technology, as well as international business, entrepreneurship, finance and marketing.
The UDLA Digital Business graduate is expected to carry out all activities within the framework of ethics and social responsibility, respecting cultural diversity, in a dynamic scenario marked by constant technological progress. Additionally, it is expected that the businesses run by the UDLA professional will be governed by national and international trade and investment regulations and contribute to the conservation of the environment.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.