Graduates of the Digital Business program at Universidad de Las Américas are competent professionals with an entrepreneurial spirit and a multidisciplinary perspective in the field of digital economy. With a strong business foundation, graduates are equipped to identify business opportunities both locally and internationally and develop them by leveraging advanced technologies for the production and commercialization of goods and services.
Furthermore, graduates define business models and develop innovative strategies based on digital tools conceptualized independently. Additionally, graduates plan and optimize operational processes across different business areas, integrating expertise in software, databases, information systems, computer networks, and web technologies with international business, entrepreneurship, finance, and marketing.
Finally, graduates are expected to conduct all professional activities within an ethical and socially responsible framework, respecting cultural diversity in a dynamic environment shaped by continuous technological advancements. Businesses led by graduates are expected to comply with national and international trade and investment regulations while contributing to environmental sustainability.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.