Graduates of the Graphic Design and Visual Communication program at Universidad de Las Américas are competent, entrepreneurial professionals with an international and global vision. Committed to society, graduates base their expertise on ethical principles and values, applying an approach that fosters effective communication and the development of a local graphic identity.
Furthermore, graduates integrate design methodologies into the development of graphic design and visual communication projects, focusing on user needs and contextual relevance. Moreover, graduates possess the ability to utilize both analog and digital techniques and tools, adapting to the evolving landscape of media and communication platforms. Additionally, graduates apply art direction principles, reinforced through experience in comprehensive visual communication projects, utilizing emerging technologies and multi-format trends. Graduates manage visual communication projects by evaluating needs and context and developing strategic design approaches. Beyond project management, graduates create communication alternatives based on research, methodologies, and appropriate media, ensuring alignment with the audience and context.
Finally, graduates are also expected to apply principles of sustainability and social responsibility in their professional practice. Moreover, graduates are encouraged to propose strategies for managing visual communication and graphic design products, based on needs assessment and contextual analysis, fostering the creation of cultural graphic values.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.
Note: Multiple descriptions per PLO code reflect updates over time. All versions are shown to support historical and comparative analysis.