Graduates of the Sports Management program at Universidad de Las Américas are skilled and entrepreneurial professionals equipped with the knowledge and expertise to lead and manage organizations within the sports industry.
Furthermore, graduates possess the ability to develop strategic plans for sports-related entities by applying principles of administration, commerce, finance, and communication that are grounded in ethics and social responsibility. Graduates design marketing and sponsorship proposals to enhance the financial sustainability of sports enterprises. Additionally, graduates create innovative projects informed by data analysis and an understanding of both national and international contexts. Graduates formulate solutions to meet market demands and capitalize on emerging opportunities by leveraging new technologies and digital transformation, maintaining a forward-looking approach aligned with current trends in the sports industry.
Finally, all professional decisions are guided by ethical principles and integrity while respecting Ecuador’s social and cultural diversity. Graduates demonstrate conduct rooted in strong values of respect and a commitment to society, adhering to national and international standards that govern professional practice in the sports field.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.