Graduates of the Marketing program at Universidad de Las Américas are competent and entrepreneurial professionals prepared to lead marketing departments and achieve organizational objectives, thereby contributing to societal development. With a clear understanding of their role within an organization, graduates create value and build lasting customer relationships through strategic marketing processes.
Furthermore, graduates identify opportunities and threats within organizations by analyzing the business environment and conducting market research using appropriate tools. Additionally, graduates develop marketing strategies by effectively selecting target customers, defining positioning, and establishing key product differentiators. Graduates design and implement marketing programs tailored to target markets to ensure alignment with organizational goals.
Finally, upon completing the program, graduates are expected to uphold excellence, ethical values, and a commitment to continuous learning throughout their careers while actively promoting social responsibility principles.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.
Note: Multiple descriptions per PLO code reflect updates over time. All versions are shown to support historical and comparative analysis.