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Graduates of UDLA's Marketing program are skilled professionals and entrepreneurs prepared to manage marketing departments and achieve the organization's objectives, thus contributing to the development of society. Marketing graduates have a clear vision of their role within an organization, allowing them to manage the resources of a marketing department and fully oversee the marketing process to generate value and create lasting relationships with clients.
They understand the opportunities and threats confronting organizations through the effective use of environmental analysis and market research. Graduates design strategies to guide attract customers and to provide a clear appreciation of the positioning and differentiators of a product to be marketed. They define appropriate marketing mixes, combining product, price, place, and promotion, taking clients’ goals into account. Under the Strategic Management concentration, graduates base their tactical decisions on strategies emerging from rigorous analysis of information about the environment and the client. They manage quantitative and technological tools necessary to execute marketing plans that ensure the achievement of the objectives set by the organization. Graduates with the Digital Strategy concentration apply general marketing strategies using specific digital marketing processes to generate greater interest in certain groups of consumers.
The graduates of this program are expected to demonstrate excellence and constant commitment to self-training, while respecting and promoting social responsibility in their professional life. Their behavior should be guided by strong ethical values in their relationships with suppliers, distributors, and customers, and in their advertising practices, pricing, product development, and information management.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2021-2022 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.