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The graduate of the Advertising program from UDLA is a competent professional, an entrepreneur with an international/global vision who demonstrates business ethics together with social commitment and responsibility.
The advertising graduate from UDLA is a strategic communicator who serves as a brand consultant for clients. He combines creativity, technology, and innovation to develop communication strategies in favor of social, political, and business issues. He is a critical thinker that analyzes brand communication and marketing problems and proposes solutions based on market opportunities, trends, and new technologies online and offline. The UDLA Advertising graduate critically analyzes communication and marketing problems to propose solutions according to new market trends and technologies. The graduate uses specialized terminology along with advertising research techniques as brand and consumer insights to undertake strategic planning processes aligned with marketing, communication, and brand objectives. In addition, the graduate is able to work in teams to develop advertising projects and meet organizational strategic objectives in both the public and private sectors. Graduates will also apply quantitative reasoning in collecting, interpreting, and evaluating data related to advertising campaigns and strategic use of creative resources.
It is expected that the advertising professional from UDLA will demonstrate a moral, truthful and ethical conduct in the development of communication campaigns and creative pieces to persuade different target audiences.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.