Graduates of the Advertising program at Universidad de Las Américas are competent professionals with a global vision and a well-rounded education. As advertising communication consultants, graduates integrate research, strategic development, creativity, technology, and production to support social, commercial, and political causes.
Furthermoer, graduates analyze client information, market trends, and target audiences using appropriate research tools to develop and evaluate advertising campaigns. This expertise allows graduates to formulate advertising strategies based on conceptual methods to address clients' communication challenges. Additionally, graduates develop media plans for multiple platforms, leveraging audience insights, media consumption patterns, and behavioral motivations. Graduates create and produce advertising content for both online and offline formats, incorporating transmedia narratives, storytelling, and strategic actions that engage diverse audiences. By integrating research-driven methods and media selection, graduates generate effective communication alternatives tailored to the audience and context.
Finally, graduates are expected to uphold business ethics, act responsibly, and contribute to the commercial and social development of the country. Additionally, graduates possess critical and strategic thinking skills that enable them to develop effective advertising campaigns, promote causes, set trends, and launch entrepreneurial initiatives.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.