Graduates of the Advertising program at Universidad de Las Américas are competent professionals with a global vision and a well-rounded education. As advertising communication consultants, graduates integrate research, strategic development, creativity, technology, and production to support social, commercial, and political causes.
Furthermoer, graduates analyze client information, market trends, and target audiences using appropriate research tools to develop and evaluate advertising campaigns. This expertise allows graduates to formulate advertising strategies based on conceptual methods to address clients' communication challenges. Additionally, graduates develop media plans for multiple platforms, leveraging audience insights, media consumption patterns, and behavioral motivations. Graduates create and produce advertising content for both online and offline formats, incorporating transmedia narratives, storytelling, and strategic actions that engage diverse audiences. By integrating research-driven methods and media selection, graduates generate effective communication alternatives tailored to the audience and context.
Finally, graduates are expected to uphold business ethics, act responsibly, and contribute to the commercial and social development of the country. Additionally, graduates possess critical and strategic thinking skills that enable them to develop effective advertising campaigns, promote causes, set trends, and launch entrepreneurial initiatives.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.
Note: Multiple descriptions per PLO code reflect updates over time. All versions are shown to support historical and comparative analysis.