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The UDLA Corporate Communication graduate is a creative professional with a global vision, capable of engaging in organizational policy-making in pursuit of efficient management of intangible resources through the articulation of institutional objectives with society’s needs, understanding contextual complexities in a critical way. The Corporate Communication graduate develops action plans, programs, and innovative communication strategies, focused on identity, culture, image and reputation. He or she carries out communication-based research by applying quantitative and qualitative approaches. Moreover, the graduate designs printed and digital communication products and apply them strategically in organizational contexts with the aid of information and communication technologies. Furthermore, he or she is capable of advising organizations in the creation and implementation of public relations projects, crisis management strategies as well as event organization. It is expected that the Corporate Communication graduate will demonstrate an ethical, proactive and critical-reflexive behavior, with an ongoing commitment to professional development, and excellence in service to society.
Demographic Data: Program headcount totals the number of students enrolled yearly and a breakdown by men and women. Enrollment by ethnicity presents data on the most representative ethnic groups of the program.
Student Completion:
Retention and graduation rates are calculated through the 2020-2021 academic year, based on new, first-time students entering in the fall semester, regardless of whether they enroll in the daytime or evening version of their program (if available). These rates do not consider incoming transfer students. Retention rates are calculated in 1 and 2 years.
Graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. The percentage of graduates in each cohort by gender considers only actual graduates, not the original makeup of the cohort.
Scholarship information: Information is divided by the type of scholarship granted.
Geographic Data: Presents the composition of the students of the program.
Add'l. Demogr. Data: Includes information on marital status, disability, and first-generation students.
In every semester, the program provides assessment results according to its Multiannual Assessment Plan (MAP), which typically considers one or more of its program learning outcomes (PLOs). Most programs utilize the platform Brightspace to collect and assess student work and to present the data and evidence of student achievement. These results and their analysis, with the objective of identifying areas for improvement, are presented in the program’s annual assessment report. In the graphic below, the most recent period in which a PLO has been assessed is indicated, with the percentage indicating achievement of the expected performance standard for that PLO, according to the rubric used to evaluate the student work. This standard can be designated at an introductory, intermediate, or final level, depending upon how the course learning outcomes (CLOs) align to each PLO in the program’s curriculum map.