Graduates of the Corporate Communication program at Universidad de Las Américas are creative professionals with a global vision, capable of structuring organizational communication policies by aligning institutional objectives with the needs of diverse audiences while critically understanding the complexities of the communication landscape.
Furthermore, graduates manage organizational intangibles by designing and implementing integrated corporate communication and public relations projects. Additionally, graduates conceptualize and strategically develop an organization's narrative across traditional and digital media, ensuring alignment with the broader context and supporting institutional objectives. Graduates provide comprehensive communication consulting to organizations, guiding them in addressing communication challenges. Graduates also critically apply communication theories and principles from social sciences to enhance organizational communication strategies and strengthen stakeholder relationships. Graduates develop communication alternatives based on research, methodologies, and appropriate media, ensuring effective engagement with audiences in various contexts.
Finally, graduates are expected to be ethical, proactive, and reflective professionals, demonstrating critical, analytical, and collaborative thinking. Graduates maintain a commitment to lifelong learning, excellence, and community service.
Demographic Data - provides information about student enrollment disaggregated by gender and ethnicity, offering insight into the demographic diversity within the program.
Student Completion - provides information about retention and graduation rates calculated through the 2021–2022 academic year, based on cohorts of new, first-time students entering the program in the fall semester, regardless of enrollment in the daytime or evening instructional delivery (if applicable). These calculations exclude incoming transfer students. Specifically, retention rates are reported at one-year and two-year intervals.
In addition, graduation rates are calculated according to each program’s duration length (100%) and within 150% of the normal time for a bachelor’s degree. Gender-based graduation data reflects only the distribution of actual graduates within each cohort and does not consider the original gender composition of the entering group.
Scholarship Information - provides information about student financial support, with data disaggregated by the type of scholarship awarded.
Geographic Data - provides information about the geographic composition of students enrolled in the program, based on place of origin.
Additional Demographic Data - provides information about students’ marital status, disability status, and first-generation college attendance.
All programs utilize the Brightspace platform to collect and assess student work and to compile data and evidence of student achievement. The resulting outcomes and their analysis, which focus on identifying areas for improvement, are presented in the program’s assessment report. In the graphic below, the most recent assessment period for each Program Learning Outcome (PLO) is indicated, along with the percentage representing the level of achievement of the expected performance standard for that PLO, based on the rubric used to evaluate student work.
Note: Multiple descriptions per PLO code reflect updates over time. All versions are shown to support historical and comparative analysis.